Peugeot Announces Global Sales Were Down 8.7% in 2013

Peugeot 308 1 photo
Photo: Peugeot
Last year wasn't exactly the best year for automobile companies, Peugeot alone having its sales drop 8.7% worldwide. Even so, they still managed to pull themselves together and had a 5.8% sale growth in Latin America, 25.8% in China and 43% outside Europe.
It seems that are slowing reaching their goal as the brand’s objective is to reach 50% sales outside Europe by 2015, and they still have one more year to go. Concerning Latin America, Peugeot is reaping the fruits of its labour as the company experienced a successful launch of its 208 model. This lead to 98,300 registrations in Argetina, an increase of 21,6 that made the company achieve a new historical record.

Although the brand experienced an international growth, recording 1,553,000 sales worldwide they still want to improve their marketing strategy. So, their plan for 2014 is to expand their Peugeot 308 range with a new body style (SW) as well as new powertrains and new automatic gearboxes. At the same time they plan on recovering in the southern European markets.
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