Peugeot 107 Experiences Launches on Youtube

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Aiming at raising interest around the 107 city car, French manufacturer Peugeot planned an interactive campaign that will see a series of YouTube videos broadcasted that can be personalized by the viewer. Four videos have been commissioned, of which one is available in two versions (to cater for a specific male/female viewer), with Continental Productions.

What is really interesting is that the user will be able to watch the videos with their name in it, their uploaded picture, as well as their friends’ Facebook comments.

They can choose from four universes: VIP, SHARE, GLAM or FUN (a secret party in a club whose door is the 107 door, a friend looking for a car ride, a sports challenge starting on a skyscraper rooftop or a romantic video whose story changes according to the user’s gender)

The user can share their video in Facebook, Twitter or email.  Also, they can choose to personalise their video for one of their friends before sending it to them.

“We dealt with topics specifically aim at young people: sports, games, seduction, dance, music, sharing and friendship, the whole integrated and adapted to the social networks: when the user starts a video, they can see their Facebook friends in a YouTube channel and share the link in Twitter. Some sequences are even interactive and two Peugeot 107 cars can even play ping-pong together,”
stated Nael Hamameh, Co-Director of the You to You digital communication agency, who developed the 107 Experience.

A special YouTube channel will broadcast the personalised videos.

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