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Parts Unlimited Founder Enters Motorcycle Hall of Fame

As the Motorcycle Hall of Fame Class of 2011 members are to be inducted in a ceremony on November 18, AMA has already started announcing the inductees. Joining journalist and expert race tuner Phil Schilling then will be Parts Unlimited founder Fred Fox.

Fox has transformed a small business into the largest aftermarket motorcycle, snowmobile, all-terrain vehicle and personal watercraft accessory distributorship in the world.

"It's not exaggerating to say that if you ride, it's extremely likely that one or more parts on your bike, or at least one piece of your riding gear, was supplied through your dealer by Parts Unlimited or Drag Specialties," said Jeffrey V. Heininger, chairman of the American Motorcycle Heritage Foundation. "Fred Fox's reach in the motorcycle world is vast, and he's definitely earned a place among the greats in the Motorcycle Hall of Fame."

"This is obviously a very nice honor, and it's much appreciated, but at the same time, there's a lot of people I could give credit to for making this work," Fox said. "It's not a one-man band. We were, at one time, up to 1,600 employees."

Fox never expected to be named to the Motorcycle Hall of Fame. "I was obviously a little surprised," he said. "A lot of the people in the Hall of Fame are pretty good racers, and I was a mediocre racer. I saw that they were faster than me, and I was a mechanical engineer, so I worked on the tuning side of it, and the rest of it grew out of that. I have a lot of mottos, but one is 'Get out of bed and try to run the business better than the day before.' We're very proud of that."
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