Panasonic’s New Head-Up Display Is a Glimpse Into the Future of Driving

Panasonic joined this year’s digital CES with several noteworthy innovations, including new wireless charging tech and an augmented reality-powered head-up display.
Panasonic's new HUD system 1 photo
Photo: Panasonic
As everybody knows already, head-up displays have been around for a long time, but this doesn’t necessarily mean they can’t evolve even further. And Panasonic’s approach is living proof in this regard. The company turned to new-generation technology to develop a more advanced system providing the driver with an impressive amount of information.

With 4K support, the new HUD uses eye-tracking technology to always project the image just at the right level of sight, thus making sure the driver can always observe all data easily.

The system uses advanced optics with an expanded field of view and 3D imaging radars to capture data with a 180-degree vision and across three traffic lanes.

Panasonic has also turned to artificial intelligence to detect other elements on the road and mark them accordingly, such as cyclists and pedestrians, thus making everything more visible for the driver. And all these markings are accurately displayed on the projected image using vibration control, so they won’t change their position even if you encounter any bump on the road.

The demo image Panasonic provided pretty much speaks for itself, with the HUD showing a dedicated icon for a cyclist on the road, as well as other useful information, such as the navigation route to follow. Speed limits are obviously there, so the standard data already offered on head-up displays is available too.

Before you ask, no, you can’t buy Panasonic’s new AR-based head-up display, as the company says it’s actually built to be installed on new cars by manufacturers. That means the company hopes to join forces with automakers out there and offer the system as factory-installed equipment. No other information about market availability and potential partners have been provided at this point.
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About the author: Bogdan Popa
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Bogdan keeps an eye on how technology is taking over the car world. His long-term goals are buying an 18-wheeler because he needs more space for his kid’s toys, and convincing Google and Apple that Android Auto and CarPlay deserve at least as much attention as their phones.
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