To say that the Nissan Cube isn’t selling well in North America would be one of the biggest understatements you can make. We don’t really know why - it’s small, tall, slow and strange... wait... forget it. IN 2009, they only shifted 21,000 of these boxes, followed by 23,000 in 2010.
That might not seem all that bad, but in the first 10 months of the year, they only managed a dismal 13,850, with only 198 having been sold in October. This one they can’t put down to an awareness problem, I’m pretty sure of it.
But the slow-selling Cube isn’t going anywhere, as AutoWeek reports that NA sales boss Brian Carolin told them the car “has found its place in the market. It benefited particularly when gas prices were spiking earlier this year, and we were struggling to get a supply of it. We had a lot of demand for it.”
It might look good in Japan, but in America no amount of extra content and paint finishes will make this palatable, especially with a 1.8-liter under the bonnet.
But the slow-selling Cube isn’t going anywhere, as AutoWeek reports that NA sales boss Brian Carolin told them the car “has found its place in the market. It benefited particularly when gas prices were spiking earlier this year, and we were struggling to get a supply of it. We had a lot of demand for it.”
It might look good in Japan, but in America no amount of extra content and paint finishes will make this palatable, especially with a 1.8-liter under the bonnet.