autoevolution
 

Nissan to Boost Presence in Argentina

As part of its new business strategy to increase the company's presence in Argentina, Nissan Americas has partnered with Manuel Antelo, in order to strengthen the company’s sales, service and distribution operations in the local market. The collaboration will begin in late 2011, and Renault Argentina S. A., Nissan's present distributor in Argentina, will continue to support the company's business through the end of next year.

Antelo is currently owner and President of CAT Group - a French multinational company specializing in vehicle and parts logistics, and owner of Car One Argentina, the largest automotive retail business in the country.

"While Renault Argentina S. A. has been a key contributor to the success of the Nissan brand in this country, we know that distinct business structures are now the best roads for both brands' business growth in Argentina,” said Carlos Tavares, Chairman, Nissan Americas. “By forming a separate Nissan operation we allow Renault to concentrate on its business while positioning the Nissan brand for growth acceleration in this market. This reinforces our long-term commitment to Argentina."

Nissan has already achieved a 2 percent market share in 2010 thanks to the Tiida nameplate and expects to increase it to over 5 percent in 2014.

Nissan will continue improving its presence in Argentina also through a sustainable growth strategy supported by a strong product introduction plan for the coming years. The company is dedicated to improving the environment under the Nissan Green Program 2010 and has been recognized as a 2010 ENERGY STAR Partner of the Year by the U.S. Environmental Protection Agency.

"I am very excited about working together with Nissan to strengthen the opportunities the company has in my country,"
said Antelo. "I am certain that Nissan and its dealers will grow faster and more consistently in the years to come. I am also very proud to have been selected as Nissan's local partner."
If you liked the article, please follow us:  Google News icon Google News Youtube Instagram
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories