Indianapolis Motor Speedway Senior Vice President Mel Harder accepted the award on Hayden's behalf from ICJI Executive Director T. Neil Moore at the 16th annual Operation Pull Over Awards Banquet on Nov. 19 in Carmel, Indiana.
“Ducati Team star Hayden lent his time and talent to endorse safe, sober riding by all motorcyclists across Indiana. He was featured in many radio and television spots warning against drinking and riding and speeding, and promoting motorist awareness and the use of a helmet and other safety gear. Hayden also was featured in the outdoor and print advertising portion of the popular campaign,” a statement from the IMS reads.
Hayden's sincerity and enthusiasm helped the radio and TV spots from the campaign earn worldwide recognition by winning a Bronze Medal Award and Honorable Mention in several categories this fall at the 2010 International Safety Media Awards.
The Ameerican rider has produced two top-three finishes in the Red Bull Indianapolis GP MotoGP race since the event started in 2008 at IMS.
“I’m honored to receive this award,” Hayden said. “It’s been great to work with everyone from the ICJI on this project. I know how great riding motorcycles can be when done the right way, and I’m happy to help increase awareness of safety for all riders in Indiana and everywhere.”
Hayden also recently attended the LA Auto Show, helping Ducati and AMG make their partnership official. The new partnership will focus around joint marketing and sponsoring activities. For example, AMG will support the Ducati MotoGP Team as the Official Car Partner from 2011.
Google News