New Volkswagen Caddy Makes Its Way into the UK

Volkswagen Commercial Vehicle is introducing the new Caddy range to the UK market. The company has decided to use a special marketing campaign that use the “Brilliant Made Better” strapline. The marketing scheme shows a factory robot placing a cherry on top of the Caddy.

"The Caddy is one of our best-selling model ranges in the UK, and we needed to promote all the ways in which the new Caddy is even better than last one, while also demonstrating very clearly that at Volkswagen we always strive for excellence," said David George, Head of Marketing, Volkswagen Commercial Vehicles. “We’re also pleased that the launch campaign uses the Volkswagen style of being clear and concise with a simple but humorous twist.”

The new Caddy range, which includes panel van and MPV models, is now arriving in VW dealerships across the UK. The company has created a dedicated microsite for the new Caddy, which includes a complete guide for the vehicle, as well as an online game.

By the end of the month, the new Caddy will also have its commercials launched on Discovery network’s survival and adventure programs.

“The launch of the new Caddy coincides with the introduction of exciting, new and more informative magazine-style brochures from Volkswagen Commercial Vehicles designed to be colorful and easy to read, but most importantly which work as a practical guide to every model in the range. For the first time ever these include customer interviews as well. The new brochures have full details of the new Caddy range and are now available from Volkswagen Van Centres,” stated the press release.