Yes, it doesn’t make any sense in the title but it clears out when the video explains what’s with the streets, the music and the facelifted Toyota Yaris Hybrid, which, by the way, looks like a fish from up front.
The message here is to “fall in love with driving again”. How the hell are you gonna do that in a tiny car that’s powered by a tiny engine and an electric motor, all moving the front wheels? Music and mileage might be the answer.
You might not be able to feel the wind in your hair like in a convertible, nor feel the car trembling or growling through the back pipes as in a V8 sportscar. Heck, it’s not even particularly attractive, but unlike those driving powerful cars, you’ll be able to go further on the same amount of gasoline.
Which gives you a nice sense of freedom, which goes best with some classic tunes.
And that’s what the ad here shows. Toyota replaced several street names in Prague’s historic center after which it somehow linked the stereo with the GPS and put random people in the Yaris to roam around, leaving them the freedom to chose what to listen by driving on a certain street.
Just when you though marketing can’t surprise you with something new...
Google News