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New Kawasaki Dealership Opens in the UK

The British arm of Kawasaki announced today the appointment of its latest official franchised dealer, A & M Motorcycles of Works, located in Letchworth, UK. The new dealership offers Kawasaki’s new 2010 range of motorcycles accessories and other benefits, like finance and extended warranties.

“Our vision is of A&M Motorcycles as a destination store for anyone who currently rides, is returning to biking or is interested in taking to two wheels for the very first time,”
a statement from the dealership reads.

"With an on-site training school plus expertise in commuting, supersports and cruiser bikes all under one roof, we are looking forward to welcoming people to our brand new Kawasaki area within the store. Already we’ve had loads of interest in the Kawasaki Versys and ER-6 as commuter bikes and a stream of enquires about the current finance offers on Kawasaki machines.”


The dealership has planned a test ride open day to take place later in June, and has a simple ambition as head of the sales area, Steffan Cook, explains.

“Our goal is simple. We all focus on offering simple, impartial advice gained through hard earned experience. Everyone is treated like we would like to be treated ourselves. There’s no hard sell at A&M and the evidence is clear that our open and enthusiastic approach is appreciated by both our existing customers and those new to the store”.


Starting mid May, Kawasaki UK also kicked off a test ride programme in seven locations over a three month period. The programme includes fifteen models from 125cc machines to middleweight ER and Versys series, as well as cruiser, sports, supersports and touring bikes.
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