New Customer Support Program Developed by BMW

BMW 1 photo
BMW is constantly trying to improve its customer support services in every possible way. In this regard, they decided to establish a new partnership with a Munich-based consulting firm called h&z in order to better service the company's customers.
The new joint venture will provide BMW customers with new levels of after-sales services. h&z will provide consulting, coaching, training and HR services for retail along with continuos support.

"With the establishment of this joint venture, our objective is to better secure, develop and leverage retail performance know-how, and thus further strengthen our position as the leading provider of premium mobility products and services through an even better retail experience for our customers,” said Ian Robertson, member of the Board of Management of BMW AG, Sales and Marketing.

BMW already has a comprehensive program dedicated to enhancing the customer experience called "Future Retail" and this new program will be complementing and supporting the first one.

“For h&z the new joint venture is a further step to strengthen the strategic positioning of the company and another milestone on the growth path for a Hidden Champion in Business Excellence Consulting,” said Rainer Hoffman, Managing Partner and Founder of h&z.

Christian Feilmeier, responsible for Retail Performance Consulting for the BMW Group will become the head of this new project. Assisting him, Ingo Susemihi will join the company after holding senior positions at Osram Gmbh, Infineon Technologies and Siemens Management Consulting.

Developing this new program, the Retail Performance Company, BMW proves once again its dedication for customer support. By using the new platform, BMW customers will have a single point of contact for all retail topics.
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