Europcar's New Partnership with BMW Brings Power, Class and Efficiency to Prestige Fleet

BMW F30 and F10 1 photo
Photo: BMW
A new partnership between BMW and Europcar has been signed today in order to bring the ultimate choice in luxury to the UK based company's customers. This is the first time BMW will be part of the Prestige fleet.
The customers' demand was obvious. The Prestige fleet had to include a number of 3 Series and 5 Series models of the Bavarian car manufacturer. Not only that, but the Europcar's customers are used to having the top of the range models.

Looking to satisfy even the most exquisite tastes, the Prestige fleet will include both 3 Series and 5 Series models that are equipped with options over the standard vehicle specification.

“BMW stands for engineering perfection, elegance and class, so we are really excited to be adding these vehicles to the Prestige fleet. Whether it’s impressing clients on a business trip or turning heads at a special event, driving a BMW makes travelling a pleasure rather than a chore,” said Ken McCall, Managing Director, Europcar UK Group.

Some of the options available on the 3 Series BMWs for the Prestige fleet will include EfficientDynamics technology, comfort packages, parking sensors, leather upholstery and heated front seats. The 5-Series Saloon will be available with Sport automatic transmission and will have all the 3 Series options available and some more (folding mirrors, sun protection glass, etc.).

The Prestige fleet will also have a number of M5s that will be the perfect combination of functionality and hot form.

“Our new partnership with BMW ensures Europcar customers continue to gain access to some of the most desirable cars on the road today and available from our national network of locations, the Prestige by Europcar fleet takes the stress out of travel and adds that touch of luxury.” added Ken McCall.
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