New Cost Effective Rear View Camera from Hella and Samsung

Automotive electronics supplier Hella announced it has partnered with Samsung Electro-Mechanics to develop its new rear-view camera system for automotive applications. The new device is a smaller, lighter-weight rear-view camera, that is also seen as an extremely cost-effective product.

“The new camera, named RVC3, can be easily integrated into any vehicle due to its small size,” Mark Brainard, VP of Product Development for Hella Electronics, said in a release. “It can be installed in the tailgate or in a vehicle’s rear emblem. Hella’s system allows drivers a complete view of the area directly behind the vehicle – a full 130 degrees directly behind the rear bumper.”

The RVC3 comprises a camera installed in the rear of the car or truck that offers an image of actual events behind the vehicle. This is aimed at making parking maneuvers easier. The images are being displayed in real time on the navigation-system display screen or another display inside the vehicle.

“Hella is targeting virtually every car or truck designed to have a rear-camera system. Based on the interest we’ve received from automakers, we plan to have our new camera in production by 2011, just in time to meet requirements of the Kids and Cars Safety Act (H.R. 1216),” noted Martin Fischer, president of Hella Electronics and the Hella Corporate Center.

The new RVC3 camera system from Hella and Samsung is expected to be a hit among automakers due to its performances, size, features and low production costs. The company is yet to announce availability and detailed pricing of its RVC product.