Chevrolet took the time today to announce that the all-new Colorado, which is currently only produced in Thailand, will be built and sold in the United States. Since we’ve also seen the the pickup roaming the European roads, this will make it one of the most global products in the 100-year old brand’s arsenal.
“The new Chevrolet Colorado is generating a lot of excitement as we begin its launch in Thailand,” said Chris Perry, vice president, global marketing and strategy for Chevrolet. “We think the design, capability and fuel efficiency of the new Colorado will make it attractive to U.S. customers.”
Compete data regarding production, pricing and features will all be released at a later date. The most likely facility to house this is GM’s Missouri plant, which could build the Colorado early next year.
In Thailand, the truck is sold with either a 2.5-liter or a 2.8-liter diesel, but GM says the offer will be tailored to American consumer preferences.
“For example, Chevrolet Colorado Chief Engineer Roberto Rempel and his team lived in Thailand during the Colorado’s development,” said Brad Merkel, global vehicle line executive. “They immersed themselves in the highly competitive truck market and observed how the Thai people use their vehicles and the driving conditions they experience. A similar development process will precede the launch of the truck in the U.S. market,” said Merkel. “We think American customers will be pleased with the results.”
Compete data regarding production, pricing and features will all be released at a later date. The most likely facility to house this is GM’s Missouri plant, which could build the Colorado early next year.
In Thailand, the truck is sold with either a 2.5-liter or a 2.8-liter diesel, but GM says the offer will be tailored to American consumer preferences.
“For example, Chevrolet Colorado Chief Engineer Roberto Rempel and his team lived in Thailand during the Colorado’s development,” said Brad Merkel, global vehicle line executive. “They immersed themselves in the highly competitive truck market and observed how the Thai people use their vehicles and the driving conditions they experience. A similar development process will precede the launch of the truck in the U.S. market,” said Merkel. “We think American customers will be pleased with the results.”
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