autoevolution

MV Agusta Inaugurates Brazilian Office in Sao Paolo

Italian manufacturer MV Agusta is expanding its operations in South America with the opening of an office for its Brazillian branch. The new office in Sao Paolo will coordinate the local production of 3 and 4-cylinder MV Agusta motorcycles and the sales in the Latin America region, an official press release informs.
Vladimir Zaitseff (MV Agusta) and José Ricardo Siqueira (Dafra) 1 photo
MV Agusta has been present in Brazil since 2011 when it started a collaboration with the local manufacturer Dafra Ltd. Dafra is assembling MV Agusta motorcycles in CKD (Complete Knock Down) trim, from imported parts, at the plant in the city of Manaus.

Currently, MV Agusta is assembling and selling two four-cylinder bikes, the F4 1000 RR and the Brutale 1090 RR, as well as the F3, Brutale and Rivale three-cylinder models.

For 2015, MV Agusta envisions a 1.8% market share


The house of Schiranna has neen constantly improving sales figures around the world, and after Mercedes acquired 25% of the business, expanding in a powerful market such as Brazil only seems natural.

The man in charge of the Brazilian branch of MV is Vladimir Zaitseff, who also has more than 30 years of management experience in the automotive industry. So far, MV Agusta's local network is comprised of 7 dealerships, with more possibly opened as the business grows. Similar "MV Legal Entities", as CEO Giovanni Castiglioni named them, have been recently opened in Germany, the UK, and France.

Having launched no less than 19 models in 5 years, MV Agusta envisions to improve its market share in Brazil to 1.8%. Given the fact that Brazil is the world's third-largest market for middleweight and big-bore bikes, it's easy to understand that it holds a special importance for MV Agusta

Our presence on the Brazilian market has shown consolidated growth that has taken us from an 0.8% share of the market in 2011 to 45,446 units sold in 2014 in the Naked, Sports and Touring segments. The predicted market share for 2015 is 1.8%. So, now is the right time for us to confirm our commitment to our Brazilian customers, who have shown us how much they love our products and for whom we want to ensure the highest possible level of sales and after-sales services,” Mr. Zaitseff adds.

 
 
 
 
 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories