Modern Mercedes-Benz Classics to Be Exhibited in Berlin

In a partnership with the MoMu Fashion Museum in Antwerp, German auto brand Mercedes-Benz will run an exhibition featuring four iconic Mercedes-Benz classic models. Dubbed “Recollection Quartett,” the exhibition opens its gates on January 19, 2011.

Modern classics are basically vehicles built between 1970 and the early 1990s that already have cult status, or have the potential to become iconic. Last year, Mercedes-Benz opened the first young classics store in the Mercedes-Benz museum Stuttgart to meet the rising demand for well maintained modern classic cars.

“Modern Mercedes-Benz classics are becoming increasingly popular for their originality and their social and cultural associations –particularly among young drivers. Not only are they style statements, they are also valuable investments,” the automaker says. “In recent years, certain Mercedes-Benz classics and young classics, such as the 300d and 280SE convertibles, have outperformed the German DAX stock index.”

This was made possible thanks to a collaboration with Belgian artist and photographer Frederik Heyman, fashion designers Mikio Sakabe, Bernhard Willhelm, Henrik Vibskov and Peter Pilotto.

“Frederik Heyman has created a unique backdrop for each of the four legendary Mercedes-Benz young classics with scenic motifs and surreal elements that reflect the spirit of the age and the prestige of the vehicles,” a company statement reads.

“Heyman and the designers deliberately play with stereotypes - particularly those associated with the typical owners of these cars, relocating memories of businessmen, tradesmen and diplomats, garden gnome owners, flares-clad hippies and the medallion-wearing playboys of the 70s into the 21st century with a knowing smile.”