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MINI Unveils Gentlemen’s Collection Inspired by Clubman

It was just about time for the MINI Clubman to become a lifestyle trademark (apparently). The German carmaker says their exclusive collection is not just the regular fashion gig often found in auto manufacturer’s lifestyle arms, but it comes as the result of a collaboration between the company and six young Italian designers.
MINI Gentleman’s Collection inspired by MINI Clubman 8 photos
MINI Gentleman’s Collection inspired by MINI ClubmanMINI Gentleman’s Collection inspired by MINI ClubmanMINI Gentleman’s Collection inspired by MINI ClubmanMINI Gentleman’s Collection inspired by MINI ClubmanMINI Gentleman’s Collection inspired by MINI ClubmanMINI Gentleman’s Collection inspired by MINI ClubmanMINI Gentleman’s Collection inspired by MINI Clubman
The high-quality accessories are not quite the regular branded merchandise you find in dealerships around the globe. As a matter of fact, the new collection is only available as a limited edition exclusively at the BMW Welt in Munich. Each product of the six-part Capsule Collection combines Italian craftsmanship with creative and innovative details.

The brands behind this partnership are SuperDuper, TYG Spectacles, Alberto Premi and Pijama, along with perfumer Paola Bottai and the Proraso team with illustrator Pietro Nicolaucich. The MINI Gentleman’s Collection inspired by MINI Clubman is composed of a hat, a pair of sunglasses, a pair of shoes, bag, fragrance, and a shaving kit.

Since winter is around the corner, the Germans made sure they started with something any gentleman should have, a hat. The SuperDuper hat is handmade with premium-grade felt. The inner band is inspired by the leather of the premium upholstery used in the MINI Clubman while the colorful double seam takes its cue from another characteristic MINI element.

Next in line comes the TYG sunglasses. Premium quality materials like brushed metal, real leather, and lenses by Carl Zeiss were handcrafted into a real unique piece with an elegant-sporty touch. Their elliptical form and minimalist design reflect elements from the new MINI Clubman, apparently.

The so-called gentlemen’s collection is incomplete without the proper pair of shoes, of course, a job handled by the young designer Alberto Premi. Well known for combining traditional shoemaking with urban stylistic elements, he relies on innovative materials, unusual color combinations, and subtle details. A carefully designed bag, exclusive fragrance, and the "gentlemen’s shaving kit" complete the new collection.

press release
 
 
 
 
 

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