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An innovative feature introduced in 2010 in BMW Dealerships around the US was the so-called eContracting that allowed customers to save time and money by closing and signing deals over the internet. MINI joins the effort this year with the Prestige MINI dealership in Ramsey, New Jersey.
This way, MINI Financial Services will enter a new era of efficiency. The eContracting service allows customers not only to save time when purchasing a vehicle but also dimities any potential errors and provides quicker funding.
According to general manager of sales operations for the BMW Group Financial Services, Steve Swecker, this new approach will bring MINI dealerships closer to their customers.
“While innovation is always key, the bottom line is to create a better customer experience within F & I. And saving time to complete the traditional finance process is one of the most important areas we can fulfill. eContracting streamlines the entire process and provides the dealer with an enormous efficiency that drives increased customer satisfaction. The digital, mobile and painless eContracting process is a natural fit for our ahead-of-the-curve MINI customers and dealers. Innovation is the heart of our MINI Financial Services business and the MINI brand," said Swecker.
According to general manager of sales operations for the BMW Group Financial Services, Steve Swecker, this new approach will bring MINI dealerships closer to their customers.
“While innovation is always key, the bottom line is to create a better customer experience within F & I. And saving time to complete the traditional finance process is one of the most important areas we can fulfill. eContracting streamlines the entire process and provides the dealer with an enormous efficiency that drives increased customer satisfaction. The digital, mobile and painless eContracting process is a natural fit for our ahead-of-the-curve MINI customers and dealers. Innovation is the heart of our MINI Financial Services business and the MINI brand," said Swecker.
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