US BMW Sales Up 13.1 Percent in March

BMW Badge 1 photo
BMW managed to break another sales record in the month that just ended. With a total of 33,149 vehicles sold in the previous month, this is the best March in the group's history since it began selling cars on the US market.
Overall, the BMW Group sales increased by 11.2 percent from the same month a year ago. BMW Brand sales increased by 13.1%, MINI Brand sales went up 3.5% and the BMW Motorcycle sales grew by 7.6%. So far
this year, the Group is up by 4.3% in the first 3 months of this year with a total of 78,957 units sold.

The BMW Brand registered 27,087 units sold, an increase of 13.1 percent from the 23,940 sold in March 2012. Furthermore, the brand is up by 5.4% on sales for the first 3 months compared to the same period of 2012.

The best selling cars were the Z4 Roadster (up 21.1% to 316 units), the 6 Series (up 15.5% to 877 units) and the SAV segment (X3, X5 and X6 sales grew up to 40%, registering 7,317 units sold).

MINI USA sold 6,071 units in March, registering a 3.5% increase from the 5,866 cars sold on the same month in 2012. Overall, for the first 3 months MINI sales in the US went down 0.9 percent, with a total of 14,055 units compared to 14,180 in 2012.

"March roared out like a lion giving BMW even better numbers than the previous record set in 2007. The arrival this month of the new 320i at a very attractive price plus the changeover to the 2014 models will further accelerate our momentum in the months ahead,” said Ludwig Willisch, President and CEO, BMW of North America.

Up until now, BMW has stayed on track, exactly as Norbert Reithofer, Chairman of the Board of Management of BMW AG stated back in March, at the group's annual financial review.
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