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MINI Ranked Highest in 2013 SSI Study in the US

According to J.D. Power’s 2013 US Sales Satisfaction Index (SSI) Study, MINI achieved the highest rank among Mass Market Brands for a 4th consecutive year, a truly impressive performance.
2013 MINI Paceman JCW 2 photos
Photo: MINI
J.D. Power's 2013 US Sales Satisfaction Index Study
Not only that but the Oxford-based company also did it in an impressive manner, distancing itself quite noticeably from the runner-up, Buick.

"The study finds that tablets are proving to be versatile and effective tools that may help maintain consistency in the sales process, while providing easily accessible and dynamic product information," said Chris Sutton, senior director of the automotive retail practice at J.D. Power.

"Although tablet usage has increased from a year ago, dealers are still missing an opportunity to improve their sales experience by providing shoppers with sales information on a single platform that allows them to easily browse options and features with immediate commentary from their salesperson,” he added.

The top is based on the experiences of buyers and rejecters and found that the overall sales satisfaction was improved by 9 points over 2012 (673 in 2013 vs 667 in 2012).

With a combined score of 718 points, MINI recorded a 6-point increase compared to the results recorded last year and kept its crown for a fourth, consecutive year.

The results were obtained after analyzing answers from 29,040 buyers and rejecters that purchased, leased of visited a dealership in 2013 and also ranks the satisfaction with brands and dealerships.
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