“The MINI Countryman embodies the Wanderlust feeling like no other MINI model. And the company is launching this interactive campaign to demonstrate how anyone, not just MINI Marketing, can take part in the fun and express what Wanderlust means to them,” said Jim McDowell, Vice President MINI USA.
MINI will sponsor up to 18 invitation-only Wanderlust events during April and May, with activities ranging from surprise concerts and parties to fun with food and art, and the MINI Countryman will be actively involved in each one. The first has already taken place last night near Los Angeles, as well-known surfer and manager of Mollusk Surf Shop, Chad Marshall, and 25 of his close friends headed to Leo Corillo State Park for a nighttime surf and beach party. As you would expect, the Countryman was the guest of honor.
In addition to the sponsored events, fans are invited to submit their own Wanderlust event ideas at this link. If they turn their ideas into real events, they have the chance to win a the grand price at the end of the campaign... a 2011 MINI Countryman.
Other weekly prizes will be given away for ideas that earn the most community votes, with the deadline for submissions set for May 27th, 2011. Another component of the campaign is also fan-oriented, as they are encouraged to submit a visual interpretation of what Wanderlust means to them. Additional details about all related contest entries are available on www.minispace.com.
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