Mercedes-Benz to Sponsor US Open, Replaces Lexus

The American division of Mercedes-Benz announced that it has agreed on a four-year title sponsorship with the US Open Grand Slam tennis tournament, replacing Lexus, Toyota’s luxury vehicle arm. Lexus has been official partner of the tournament since 2005.

Mercedes-Benz, designated the "Official Vehicle of the US Open" and the "Presenting Sponsor of the US Open Men's Singles Championship," will provide transportation for more than 250 tennis players during the event.

The agreement also includes significant on-site presence during the tournament, national TV media commitments, and an extensive presence on The new sponsorship also comes with media coverages on CBS, ESPN2 and the Tennis Channel.

Furthermore, the carmaker also becomes a sponsor of Arthur Ashe Kids' Day, an interactive tennis and entertainment festival for children and families that serves as a kick-off event for the US Open on August 28.

"The partnership with the USTA aligns with our strategy to place Mercedes-Benz at the forefront of marquee events,"
said Stephen Cannon, Vice President of Marketing for Mercedes-Benz USA. "The Open takes place in one of our most important markets and is an unrivaled opportunity to uniquely connect with fans and attendees."

The 2010 US Open will be held Monday, August 30 through Sunday, September 12. On-site presence for Mercedes-Benz includes several Mercedes-Benz vehicle displays that will promote key models throughout the grounds of the USTA Billie Jean King National Tennis Center. The center hosts the US Open tournament, which is the highest annually attended sporting event in the world.
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