Mercedes-Benz to Debut PGA Performance Center

We were telling you a few months ago that Mercedes-Benz was named the Official Patron and official vehicle of PGA (Professional Golfers' Association) of America. Therefore, the German luxury automaker will take will officially open the gates of its new PGA Performance Center at the 91st PGA Championship, that will take place at Hazeltine National Golf Club in Chaska, Minnesota, on August 10-16.

The newly built facility will display a series of displays, graphics and videos highlighting eight generations of the E-Klasse and memorable moments within the game of golf, the carmaker says.

"Skill, precision and drive -- all reasons why Mercedes-Benz and the game of golf are a natural fit,"
stated Lisa Holladay, manager of brand experience marketing at MBUSA, in a statement for the press. "Both Mercedes-Benz and The PGA of America have a rich heritage and are at the forefront of innovation to deliver a unique experience at the PGA Championship."

{img2 align=legft}Visitors of the Centre will be able to take a closer look at the 2010 E-Klasse coupe, sedan and AMG E6, as well as the classic 1979 240 D. A 50-foot graphic illustrating the history of the E-Klasse body design, from the Ponton and Fintail from the 1950s, juxtaposed to a series of 32" monitors highlighting Mercedes-Benz fuel and safety innovations such as its Blue Efficiency technology, Attention Assist and Adaptive High-Beam Assist.

If they are more into the history and tradition of golf than of the technological innovations brought by Mercedes-Benz through its vehicles, visitors may then move on to see a series of golf balls dating from the 1600's to current, including the first golf ball, a featherie from 1618. Nike Golf is responsible with providing the fans with latest advancements in ball and club technology to show the future and vision of advanced materials.
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