Mercedes-Benz’s latest marketing initiative is seeing the company sponsoring the annual GQ Best-Dressed List 2011, which was released on January 6.
GQ’s Best-Dressed List 2011 recognizes the most sartorially savvy masculine public figures. We are talking about a 36-page supplement that mixes fashion instinct, expert judgment and critical appreciation, showing us the UK’s smartest style leaders.
“This year’s list is brought to you in association with Mercedes-Benz, the maker of some of the world’s most stylish machines and no stranger to the world of hi-octane glamour. Who better to get you in the right gear?” said Robert Johnston, Editor of GQ’s Best-Dressed List.
“I’m delighted that we have been able to work so closely with GQ to produce this nationally recognised list. GQ’s brand values, the readership and the high production values of the magazine are the perfect fit for Mercedes-Benz customers.”
“Style and exquisite design are at the heart of the Mercedes-Benz brand, which is why we’re passionate about people who understand, create and define timeless elegance,” added Gary Savage, Managing Director, Mercedes-Benz Cars.
Fashion icon and Britpop star, Alex James, was the subject of a special photo shoot dedicated to the event. The session was held at the Mercedes-Benz World, including the new SLS AMG and the 300SL Gullwing hero of the 1950s.
“Top GQ photographer Jake Walters was there to capture the action as Alex selected his attire and accessories and then got up close and personal with two generations of the Gullwing on the track at Brooklands,” stated the press release.
GQ’s Best-Dressed List 2011 recognizes the most sartorially savvy masculine public figures. We are talking about a 36-page supplement that mixes fashion instinct, expert judgment and critical appreciation, showing us the UK’s smartest style leaders.
“This year’s list is brought to you in association with Mercedes-Benz, the maker of some of the world’s most stylish machines and no stranger to the world of hi-octane glamour. Who better to get you in the right gear?” said Robert Johnston, Editor of GQ’s Best-Dressed List.
“I’m delighted that we have been able to work so closely with GQ to produce this nationally recognised list. GQ’s brand values, the readership and the high production values of the magazine are the perfect fit for Mercedes-Benz customers.”
“Style and exquisite design are at the heart of the Mercedes-Benz brand, which is why we’re passionate about people who understand, create and define timeless elegance,” added Gary Savage, Managing Director, Mercedes-Benz Cars.
Fashion icon and Britpop star, Alex James, was the subject of a special photo shoot dedicated to the event. The session was held at the Mercedes-Benz World, including the new SLS AMG and the 300SL Gullwing hero of the 1950s.
“Top GQ photographer Jake Walters was there to capture the action as Alex selected his attire and accessories and then got up close and personal with two generations of the Gullwing on the track at Brooklands,” stated the press release.