autoevolution

Mercedes-Benz Extends PGA Tour Patron Partnership Until 2017

After becoming an “Official Patron” of the PGA Tour in 2010, Mercedes-Benz has just renewed the agreement with the Professional Golfers' Association of America, extending it through 2017.
Mercedes-Benz Golf Ball 1 photo
This extension will be a bit more advatageous for the German brand, since it will allow it to be recognized as the “Official Patron” and “Official Vehicle” of the PGA of America, PGA Championship and Senior PGA Championship.

Last, but not least, Mercedes-Benz will obtain the US rights as “Official Patron” of the 2014 Ryder Cup and global rights (excluding Europe, for some reason) for the 2016 Ryder Cup.

“We are delighted that Mercedes-Benz has once again recognized the great value of aligning with the PGA Professional and the game of golf by extending its relationship with The PGA of America and our high-profile spectator Championships,” said Pete Bevacqua, chief executive officer of The PGA of America.

The extension of the agreement through 2017 represents even more good news form a marketing point of view, as the sponsorship will also encompass the PGA's Centennial celebration in 2016.

 

Would you like AUTOEVOLUTION to send you notifications?

You will only receive our top stories