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Mercedes-AMG Releases Hip-Hop Marketing Video

Mercedes-AMG YouTube Screenshot 1 photo
Photo: Mercedes-AMG/YouTube
We have some really mixed feelings about the following marketing video. No, it's not because of the music, as frankly even J-Pop would have probably worked better than the low quality dubstep/brostep frenzy that has taken over some corporate videos lately.
So, we don't have anything against hip hop as backing music for a somewhat uplifting infomercial, but we're not sure what to think about AMG getting it on with a song that has quite a large array of NSFW language in its original version.

Sang by a rapper calling himself Najee The 1, the original tune is apparently named El Uno, and here are some “sanitized” excerpts from it:

“No Pappy, but ya b*tch call me daddy
Riding that 4 train all I envisioned were Caddys
Even better AMG 550, sliding out and got my guys with me
Welcome y'all to my city […]

And you know just what mom's on
F*ck it, book full of notes, found my zone - I love it […]

Coming up, a n*gga like me would only hear
How a n*gga like me couldn't get there
Some how a n*gga like me standing right here.”

Not only that, but the video editing itself might induce image-induced seizures to some epilepsy sufferers if you ask us. Apart from that, let's just say that we kind of dig it. How about you guys?

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About the author: Alex Oagana
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Alex handled his first real steering wheel at the age of five (on a field) and started practicing "Scandinavian Flicks" at 14 (on non-public gravel roads). Following his time at the University of Journalism, he landed his first real job at the local franchise of Top Gear magazine a few years before Mircea (Panait). Not long after, Alex entered the New Media realm with the autoevolution.com project.
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