Mazda To Sponsor All-Star Baseball Games in Japan

Mazda has decided to continue its baseball-related marketing campaign in 2010, announcing that for the third year running it will sponsor two all-star games organized by the Nippon Professional Baseball Association in Japan.

The Mazda all-star games 2010 will take place at the Fukuoka Yahoo! JAPAN Dome on July 23 and at the HARD OFF ECO Stadium Niigata on July 24.

Featuring team rosters comprised of marquee players from the Japanese pro baseball leagues, the all-star games have become a popular midsummer sporting event in Japan,” stated the press release.

While the U.S. Major League Baseball holds a single all-star game every year, Japan sees its pro baseball all-stars play two or three games per year, with the events taking place in different cities over a two or three days period.

Mazda decided to continue its all-star baseball games project, initiated in 2008, to support the launch of the new Premacy (Mazda5) range.

In 2010, the all-star games will take place soon after the July 1 launch of the next-generation Mazda Premacy (known overseas as the Mazda5), a fun minivan for every member of the family. Sales of the four-wheel-drive (4WD) version will begin in early August. The all-new Premacy is equipped with Mazda’s i-stop system and other advanced eco-friendly technologies, which are wrapped up in a dynamic and elegant exterior design. It also features a functional and high-quality cabin - including multiple seat arrangements and available dual power sliding rear doors - and a smooth and sporty ride feel,” stated the press release.
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