This 2010 project is part of a bigger program that debuted in 2006 in Atlanta, when the carmaker introduced the Chevy Youth Baseball program. This has supported one million young baseball players and their families until now.
"Nothing is as American as baseball, hot dogs, apple pie and Chevrolet," said Jim Campbell, U.S. vice president Chevrolet marketing. "We are proud to continue the tradition as the 'Official Vehicle of Major League Baseball'. With our dealers we also hope to help prepare some future stars for the Majors with our support of youth baseball."
For the current year, the automaker is teaming up with Major League Baseball, MLB Advanced Media and the Scotts company to refurbish five youth baseball fields, which will be selected through an on-line competition. Fans of their local youth baseball team can enter their ZIP code, with the most active ones getting the makeover.
"Baseball brings people from all walks of life together to build strong communities, and my dealership and Chevrolet dealerships across the country are here to help," said Mark Frost of Jim Ellis Chevrolet. "Not everybody makes it to the Majors. We have many employees who played youth baseball who are happy to recapture a bit of those days every time we help put a bat in a child's hand."
In addition to that, Chevrolet will return as a sponsor of the 2010 MLB All-Star Game in Anaheim, California on July 13, where the company will offer vehicle support. The automaker will also sponsor the Roberto Clemente Award, which recognizes one Major League Baseball player who uses his performance to give something back to the community.
Google News