Chase’s services will be marketed as Mazda Capital Services, with an internal and an external marketing campaign scheduled to be introduced in the following months. This will present the new development to both dealers and clients.
"Since we began our relationship a little over a year ago, both our dealers and our customers have been extremely pleased with the quality of the financial services provided by Chase," Jim O'Sullivan, Mazda North America Operations president and CEO, was quoted as saying by the aforementioned source. "I fully expect this new long-term strategic financial alliance will result in even greater benefits for our dealers and customers and will be a prime contributor to our future growth in the US."
Chase has been Mazda’s only car finance provider in the U.S. since January 2009, but the company has been using its own Chase brand. The scheme has involved retail and lease financing through the automotive producer’s dealer network that includes 625 locations nationwide. The financial institution has created a dedicated team for this task, in order to perfectly satisfy Mazda customers’ needs.
"By working together, we will use our combined strength to provide dealers and consumers with products and services to drive sales under the Mazda brand," Marc Sheinbaum, auto finance CEO at Chase told just-auto.
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