The new dealership belongs to the Synter Group, and is the company’s fourth British Maserati site, joining Nottingham, Egham and Edinburgh. Synter Group has a strong business relationship with the carmaker. The Group’s Franchise Director Mario Vignali will coordinate the operations form the new Birmingham site.
Graypaul Birmingham in Solihull offers high standard sales and aftersales services: the showroom will display four Maserati cars and has a special under-cover space for showcasing used vehicles. One of the most special features offered by the dealership is the Atelier Maserati, a dedicated configuration room that allows customers to create their tailor-made vehicle with the help of the Maserati sales team.
Customers can preview the interior materials of their future car, as the Atelier offers a special collection of color samples of the leathers, carpets, stitching and finishes that are used on Maserati vehicles. In addition to that, the room also features an exterior color sample table. Future owners can see how different materials and colors are combined and choose the mix that suits their taste through the use of a special electronic configuration tool.
"We are exceedingly proud to be representing Maserati in Solihull and this new dealership demonstrates the confidence and the passion we have for the brand. We are looking forward to receiving our first Maserati GranCabrio in April and these new showroom facilities will showcase it at its best,” said Mario Vignali, Franchise Director.
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