Photo: Catalin Garmacea
When was the last time you put yourself in the shoes of a Maserati client and said to yourself "hmm... this is too cheap,"? Apparently, low prices are an issue with the Trident brand's models, or so Herald Wester, Maserati's CEO, would have us believe.
Wester recently expressed his intention to increase the pricing of the Maserati models - "People say we are selling our cars too cheaply," the CEO told Autocar in a recent discussion.
Fret not, if you've made plans to buy one of these Italian delights, you don't have to change anything, as long as your acquisition makes for a short-term plan. The carmaker will gradually raise the financial side of its vehicles.
With Wester explaining he aims to boost average transaction prices, this also includes options and such a policy will obviously be introduced step by step.
Well, we suspect Zuffenhausen's financial policy to be the main reason behind Maserati's pricing increase plan. Porsche is well known for the financial black hole that is its optional extras list.
Aside from the features we all want on our cars coming with hefty premiums, the Germans have accustomed their clientele with noticeable pricing increases for every new generation, such as the 2017 Panamera, as well as for mid-cycle revamps like the 991.2 Neunelfer change - such a refresh is never just a "facelift" with Porsche, bringing serious updates on the engineering front to justify the pricing boost.
And when Porsche's business model has proven successful, both in financial and fan base terms, why should Maserati "sell cars too cheaply"?
Fret not, if you've made plans to buy one of these Italian delights, you don't have to change anything, as long as your acquisition makes for a short-term plan. The carmaker will gradually raise the financial side of its vehicles.
With Wester explaining he aims to boost average transaction prices, this also includes options and such a policy will obviously be introduced step by step.
This appears to be what we like to call the "Porsche influence"
If we take a look at the segments where Maserati competes, we generally see the Italians raising above the pricing league of the Audi-BMW-Mercedes German premium trio, with Maserati actually battling Porsche.Well, we suspect Zuffenhausen's financial policy to be the main reason behind Maserati's pricing increase plan. Porsche is well known for the financial black hole that is its optional extras list.
Aside from the features we all want on our cars coming with hefty premiums, the Germans have accustomed their clientele with noticeable pricing increases for every new generation, such as the 2017 Panamera, as well as for mid-cycle revamps like the 991.2 Neunelfer change - such a refresh is never just a "facelift" with Porsche, bringing serious updates on the engineering front to justify the pricing boost.
And when Porsche's business model has proven successful, both in financial and fan base terms, why should Maserati "sell cars too cheaply"?
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