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Masahiko Takahashi to Become Mitsubishi Australia CEO

Mitsubishi Motors Australia Limited (MMAL) announced the appointment of a new CEO, in the person of Masahiko Takahashi, who served as the company’s Vice President of Corporate Strategy until today.

The executive replaces Robert McEniry, who decided to leave Mitsubishi, after heading the company for over four years. McEniry will step down on March 31. Takahashi joined Mitsubishi Motors Corporation (MMC) 27 years ago, holding multiple executive positions in various countries. His former responsibilities included managing sales, marketing and distribution departments in Japan, the Middle East and Latin America. One of his most important achievements is the introduction of MMC on the Middle East market.

In 2005, Takahashi gave up his position as General Manager Australia and New Zealand Department in MMC to join MMAL, where he started working under McEniry’s supervision.

I have come to appreciate the uniqueness of the Australian market over the last four years, and I see significant opportunity for further growth and success of the Mitsubishi Motors operation in Australia, building on the sound base established by Mr McEniry.”, Takahashi said. “We are seeing strong results across our product range, with both Lancer and Triton reaching all time record sales levels for CY 2009, and the management team is committed to building on that momentum,” he added.

Despite some enormous challenges and very difficult times, especially around the decision to close the Adelaide plant in 2008, I have been honored to lead the MMAL team during this time.” McEniry said with the occasion of the resigning announcement.
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About the author: Andrei Tutu
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In his quest to bring you the most impressive automotive creations, Andrei relies on learning as a superpower. There's quite a bit of room in the garage that is this aficionado's heart, so factory-condition classics and widebody contraptions with turbos poking through the hood can peacefully coexist.
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