Mahindra Sees Bright Future for "Electronic" Vehicles

After it has acquired 55 percent in Reva Electric Car Company, Mahindra Reva is becoming more serious when it comes to electric cars and predicts that petrol and diesel prices are making EVs a more attractive solution for those looking to purchase a new ride. In an interview for DNA India, R. Chandramouli, chief operating officer of Mahindra Reva, emphasized that what he calls "electronic' vehicles will have a bright future and customers will be able to save more money with a green car than with any other type of vehicle.

"With petrol and diesel prices going up every second month, I see a bright future for electronic vehicles," he said.

"There are three things that work in our favour. First is the petrol price which shoots up every now and then. Second is the fact that our car is automatic which makes driving easy and tension-free. The third and the most important factor is it’s (e-car) pollution-free. I place this above everything else. It has been found that customers who go for our cars place environment ahead of petrol price and other factors," he added.

Meanwhile, Mahindra Reva is still trying to deal with Bannon Auto, the US-based partner of Reva Electric Car Company that's now involved in a lawsuit over a partnership signed before the Mahindra takeover.

"We don’t really have a presence in the US. Also, there has been no deal with Bannon. We have just learned of this (Bannon) lawsuit. We have not received any formal communication from Bannon or its lawyers. Once we receive it and are able to review the matter, we will respond appropriately," Chandramouli explained.