Magna's NAIAS Sweet Revenge

Following what may very well be the most exciting and, at the same time painful year in its existence, parts supplier and manufacturer Magna will go to Detroit, the home of the General who mocked them in 2009, to display its might in terms of green-car technologies. These will include the presentation of E-Car Systems, Magna's newly created global operating unit that serves as an integrator to Magna's broad range of electrification capabilities.

"The global trends towards CO(2) reduction and improved fuel economy are important drivers of future growth in hybrid and electric vehicles," Don Walker, co-CEO of Magna International said in a release. "We have been enhancing our capability in this area by developing systems such as electric motors and motor control units, chargers, electric pumps, electric drivetrain and lithium ion battery packs."

"Our complete-vehicle expertise and cell-to-pack battery competence, combined with our capabilities in developing lightweight technologies, adds to our overall hybrid and electric vehicle competence."

Located in Michigan Hall from January 11-15, as part of the 2010 North American International Auto Show (NAIAS), the exhibition will encompass electric/hybrid vehicle components, systems and sub-systems.

Magna took the opportunity to announce the arrival, in 2011, of a fully electric, zero-emission BEV, built in cooperation with Ford. Magna's presence at NAIAS is a premiere for the supplier, a premiere which we are sure would have been even more memorable should Magna have managed to take over GM's Opel last year.