The awards, set in place to analyze and recognize the design engineering excellence of industry, were handed out after the jury looked into Lotus' recent projects and the way in which the carmaker managed to diversify its knowledge base.
“Most of its business is derived from engineering services and it is even more impressive when you think about the size of some of the companies that have gone to Lotus for its help. Lotus is a truly excellent organization and an obvious flag bearer for all that is good in UK engineering,” the jury motivated its decision.
“We are delighted by this recognition from the British Engineering Excellence Awards, a testament to the hard work of our talented, visionary work force. Lotus Engineering is revered for innovation, outstanding driving dynamics, exciting niche vehicles and efficient performance engineering and continues to offer a unique blend of technical expertise and proven ability to create successful products that stand out in the market place," Paul Newsome, Lotus Engineering managin director said.
"Lotus Engineering has seen a 23% sales increase over the last financial year, an incredible achievement in what is a challenging market, firmly reinforcing our position as one of the world’s leading automotive consultancies.”
Even with the award, Lotus still doesn't seem to be able to exit the cone of shadow it has entered for some years now. As the carmaker's owner, Malaysian Proton said, Lotus should try harder to regain it's place along side names like Ferrari, Lamborghini and Maserati.
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