Photo: Rivian / autoevolution edit
Rivian recently informed customers about its latest decision regarding streamlining production. Some options were prepared to enter the automaker's history books. Fortunately, there's still time to confirm that you want these features that face discontinuation.
Rivian is in the process of carving out its path to success. The products are there and, fortunately, are good. All it needs to do now is figure out how to minimize the side effects of growing pains that are undoubtedly a must. Reaching profitability can be challenging. But it's something the automaker must do if it wants to survive and, better yet, thrive.
Besides cutting out one of the two horns without letting owners know before they take delivery of the vehicle, the automaker announced that it would reduce the number of colors available for the R1T and R1S by eliminating Compass Yellow. The 20-inch all-terrain rims with a bright finish and the vegan dashboard trim would share the same fate.
Happily, the EV maker didn't leave anyone high and dry. It has left some paint and a few spare parts aside for those customers who might have wanted them.
If you really want Compass Yellow, the rims, and the vegan leather dashboard trim, you have to contact Rivian, tell them your order number, and confirm your preferred spec. You can contact your guide or write to customer support directly. It would be wise to get a confirmation in writing. That will be of help if any hiccups may appear down the road.
According to a spokesperson who confirmed the stuff mentioned above, there's a time limit: you have until the middle of September to decide if your R1T or R1S will be finished in a striking yellow, have a dashboard insert that's not wood, and the sexier rims.
Although some joke about this color and consider it something reserved for taxis, it's worth noting that vehicles finished in yellow (or orange) don't depreciate as fast as their counterparts. It's not us saying, but a car sales website that did a study on 1.6 million vehicles.
This perk is an option for those Rivian customers who know they are waiting to take delivery of an all-electric pickup truck or SUV. If you're among those still waiting for a delivery confirmation, changing the address is a good trick to speed up the process. Make sure the new one is near a delivery center or an official service shop.
Customers who have done so confirmed it worked. Some were pre-order holders stuck in the queue for two years. After updating their delivery address, their EV of choice from Rivian was in their driveway in two or three weeks.
Lastly, Rivian is expected to manufacture over 50,000 vehicles this year. The Irvine-based EV maker is prioritizing R1S production because demand for the three-row SUV was off the charts, a piece of information confirmed by the company's CFO in June.
Besides cutting out one of the two horns without letting owners know before they take delivery of the vehicle, the automaker announced that it would reduce the number of colors available for the R1T and R1S by eliminating Compass Yellow. The 20-inch all-terrain rims with a bright finish and the vegan dashboard trim would share the same fate.
Happily, the EV maker didn't leave anyone high and dry. It has left some paint and a few spare parts aside for those customers who might have wanted them.
If you really want Compass Yellow, the rims, and the vegan leather dashboard trim, you have to contact Rivian, tell them your order number, and confirm your preferred spec. You can contact your guide or write to customer support directly. It would be wise to get a confirmation in writing. That will be of help if any hiccups may appear down the road.
According to a spokesperson who confirmed the stuff mentioned above, there's a time limit: you have until the middle of September to decide if your R1T or R1S will be finished in a striking yellow, have a dashboard insert that's not wood, and the sexier rims.
Although some joke about this color and consider it something reserved for taxis, it's worth noting that vehicles finished in yellow (or orange) don't depreciate as fast as their counterparts. It's not us saying, but a car sales website that did a study on 1.6 million vehicles.
This perk is an option for those Rivian customers who know they are waiting to take delivery of an all-electric pickup truck or SUV. If you're among those still waiting for a delivery confirmation, changing the address is a good trick to speed up the process. Make sure the new one is near a delivery center or an official service shop.
Customers who have done so confirmed it worked. Some were pre-order holders stuck in the queue for two years. After updating their delivery address, their EV of choice from Rivian was in their driveway in two or three weeks.
Lastly, Rivian is expected to manufacture over 50,000 vehicles this year. The Irvine-based EV maker is prioritizing R1S production because demand for the three-row SUV was off the charts, a piece of information confirmed by the company's CFO in June.
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