Lexus to Get Promoted Via USGA

2014 Lexus IS 1 photo
Photo: Lexus
As the tradition goes since 2007, Lexus will team up with the United States Golf Association (USGA) to be their official partner and also showcase their vehicles.
ToyotaCorp.’s Lexus will be the exclusive automotive sponsor for the USGA and they will take advantage of the partnership in order to expand their presence beyond the golf course, closer to the visitors and participants to the 113th U.S. open Championship at the Merion Golf Course that will take place between 10-16th of June.

“At Lexus, we are always looking for ways to connect with our audience, so partnering with the USGA and the U.S. Open Championships is a perfect fit,” said Nancy Hubbell, prestige communications manager at Lexus, Torrance, CA.

The event will feature screens for fans to see the game, vehicle showcases, a golf simulator and other attractions as well.

Also, Lexus will organize a contest for fans, who can win the new 2014 IS model by high-scoring the golf-simulator.

Story via Luxury Daily
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