Lexus Spotlights Craftsmanship with December Sales Campaign

Lexus December Sales Campaign 1 photo
Photo: screenshot from Youtube
Lexus today launched an integrated marketing campaign for its annual “December to Remember” Sales Event.
The new commercials are driven by modern fashion, pop music and rich colors in a continuation of the brand’s new design direction, focusing on the artistry, craftsmanship and precision that go into every Lexus vehicle.

“The new spots feature our symbolic oversized bows while spotlighting the care and craftsmanship that go into every Lexus vehicle,” said Brian Smith, Lexus vice president of marketing. “The holidays are a special time of year, and the Lexus December Sales Event campaign tells a story that reflects the brand’s bold, stylized personality.”

A new take of the classic December Sales Event jingle also contemporizes the spots, with the original music produced and performed by Sam Sparro lending energy to the campaign as vocals are incorporated into an alternative rock version of the jingle.

You can watch all the campaign videos bellow.

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