Lexus Reaching More People Through Comcast

Lexus on Comcast 1 photo
Photo: Comcast
Luxury automaker Lexus is among the first in the industry to offer a new interactive channel through Comcast, a initiative that bets on the service’s huge subscribers count aimed at spreading the brand through a new approach.
Lexus said it is intrigued by the scale of Comcast subscriber base of over 20 million people and worked with the staff to create the channel that was launched last month.

The automaker’s channel features photo galleries, games and on-demand video content like the brand’s “Verses and Flow” poetry or the “Shut Up and Drive” show. The main screen on the channel is flanked by three selectable images showing other options available, which gets materialized on the same central area to keep everything nice and minimalistic in design.

"With Comcast, we're looking at this as trying to reach an audience beyond a 30-second TV commercial," said Lexus Media Manager Teri Hill.

Lexus will try to attract people to the channel through its TV commercials, when a clickable box will pop up on the screen. Subscribers can see the content on TV via the Xfinity On Demand menu or Xfinity TV Remote app or online at, on channel 892 or 992.

Story via Automotive News
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