Lexus RC Turns to Passion Red for Video Debut

A minute and a half of footage designed to get you excited about the RC has been released today. If we didn't know this was a Japanese car from the squinting headlights, it could just as well have been a Ferrari commercial.

We must say that all that publicity was certainly not in vain as the car redefines the concept of “passion.” This particular vehicle has been designed in such a manner to exude everything that passion comes with. Its sexiness is not vulgar, rather subtle and sensuous with a dash of fearlessness. Yes, the RC Coupe is nothing if not confident, so driving it will make you feel empowered, a conquerer of all that is.

Thus, one can understand that the goal was to develop a car that raises the brand’s profile, concentrating on offering Lexus clientele a luxurious vehicle with the power to shake one up emotionally.

When it comes to its design , the creators have infused the RC with something that has never been seen on the Lexus line-up. The style incorporates some deep contoured lines, mixing futuristic ideas with a sporty feel. It has an aggressiveness to it, a defiant look but it isn’t exaggerate, not even one bit. The company has adopted a sharp, thin design of the rear lamps, symbolic to the Lexus L -shaped motif and a fascinating painting process that utilizes various layers of clear and deeper-colored coating. This offers a vivid and far more contrasting shade that certainly brings the RC to life.

All in all the Lexus RC Coupe is a car the will probably give you a hear-quake or two, the best kind.