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Lexus IS Goes On Sale in Middle East

New Lexus IS 1 photo
Photo: Lexus
The new generation of the sporty Lexus IS was reportedly introduced in Mideast region. Lets see how much it lasts before some sheik buys seven of them, painted in different colors so he can drive a different one each day of the week.
Lexus’ 2014 IS model comes with new design cues to emphasize the automaker’s new “emotional” approach towards its vehicles in the pursuit of perfection.

“With its contemporary and elegant design, advanced driving dynamics and innovative technology, the new IS range marks the entry of a distinctive and premium sports sedan to provide a truly responsive vehicle which is a natural extension of its driver,” said Nobuyuki Negishi, chief representative of Mena, Toyota Motor Corporation.

And speaking about responsiveness, we remind you that the new IS uses new laser welding and adhesive bondings to increase the vehicle’s structural rigidity which together with the updated suspension gives greater maneuverability and close to none body roll.

Read the full story at TradeArabia
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