During this holiday season, Lexus brought a bit of North Pole to Southern California for over 100 kids from Boys & Girls Clubs of America.
Inspired by the “Get out There” holiday campaign from last year, the second annual Snow Day gave the luxury automaker a chance to get out there and spread more cheer.
Lexus transformed one of its headquarters into a winter wonderland by installing a huge tent, cool it down an adding lots and lots of snow, made on site from big blocks of ice. An Ultra White Lexus IS F Sport was also there to bring a smile on the children’s faces.
The automaker also tells that you can make other children’s holidays special by checking in anywhere before January 2nd, and each time you do, Lexus will donate $50 to the Boys & Girls Clubs of America.
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