Levi Strauss CEO Joins Harley-Davidson Board

American manufacturer Harley-Davidson announced today it has added a new director to the company’s board, effective October 1. The person in question is the former President and Chief Executive Officer of Levi Strauss & Co., John Anderson. Anderson's election expands the Harley-Davidson board to 13 directors.

"Like Harley-Davidson, Levi's is one of the world's most highly-regarded brands. John's rich experience with international operations and growing the Levi's brand globally adds valuable expertise and an important dimension to our own focus on global growth for the Harley-Davidson brand,"
stated Harley-Davidson, Inc. Chairman Barry K. Allen.

Among other leadership positions in his 30-year career with Levi Strauss & Co., Anderson has served as President of the company's Asia Pacific Division, President of its Global Sourcing Organization, President of Levi Strauss Canada and Latin America, interim President of Levi Strauss Europe, and Vice President of Merchandising and Product Development for the U.S. Levi's brand. He has served as President and Chief Executive Officer since 2006.

The announcement coincides with the recent decision made by the American motorcycle brand to keep company operations and therefore hundreds of jobs in the Milwaukee and Tomahawk areas. Recently, Wisconsin has agreed to provide the Motor Company with $25 million in tax credits over nine years. These credits will be linked to jobs, capital investments and purchases from Harley's in-state providers.

"Together with our employees we are making the changes necessary for us to compete and win in a global marketplace. We have worked closely with the state of Wisconsin and we appreciate their efforts to foster a competitive business environment that will help us succeed here long term. As we look to the future, we are confident that Harley-Davidson will be as great going forward as it has been in the past," Harley's CEO Keith Wandell said in a statement.
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