Bill Davidson Joins H-D Museum Management

Motorcycle manufacturer Harley-Davidson recently announced it has named Bill Davidson Vice President of Core Customer Marketing and William A. Davidson (great-grandson of Company co-founder), as Vice President of the Harley-Davidson Museum and Factory Tours.

They will take over responsibilities effective June 1, from Stacey Watson, who will be leading marketing for all Harley-Davidson customer segments across North America.

“I am proud of what we accomplished together at the Museum to create a world-class destination right here in Milwaukee,” said Watson, “and I am thrilled to continue strengthening the Company’s focus on customers in my new role.” 

Watson joined Harley-Davidson in 1996, and has held roles in York Vehicle Operations in York, Buell Motorcycle Company, New Business Development and Harley-Davidson Europe.

“Bill and Stacey are passionate leaders with dynamic backgrounds in marketing and customer outreach,” said Mark-Hans Richer, Senior Vice President and Chief Marketing Officer. “A guy like Bill Davidson running our Museum is a natural next phase for this important business. He’s spent his career – probably since he could walk - deeply focused on strengthening Harley-Davidson’s relationships with our riders around the world.”

Bill Davidson has also been with Harley-Davidson for more than 26 years in various leadership positions throughout Marketing.

“Harley-Davidson is in my blood,” said Davidson. “The Museum is not only the story of Harley-Davidson - it’s the story of America, told through the lens of an iconic company. I’m excited and honored to share that story and continue to build the Harley-Davidson legacy with everyone who visits the Museum from around the world.”