Land Rover’s two new concepts, the DC100 and DC100 Sport, are expected to make their North American Debut on November 16th at the 2011 Los Angeles International Auto Show. The British brand is bringing them to gouge the reaction to the new designs and to see if they can reintroduce the Defender to the US market when the new one is ready in 2015.
"The Defender has always been at the heart of the Land Rover Brand and single-handedly defines our go-anywhere, can-do sprit. Our ambition is to create an all new Defender for a global market that remains absolutely faithfully to its original DNA: tough, versatile, durable and capable. At the same time, it will be developed for the 21st century and adaptable for the needs of future generations,” said John Edwards, Land Rover Global Brand Director.
"Our intention is to introduce the all new Defender in the middle of the decade - there's a lot of work to do to meet these dates and our concepts are just the start of the journey. We are here in LA to showcase our DC100 and DC100 Sport concepts and start to actively explore the possibility of bringing the future Defender to North America," Edwards continued.
Land Rover says the DC100 has “evolved” a bit since its Frankfurt debut, with some off-road 20-inch alloy wheels shod with Cooper all-terrain tires making their appearance together with a snorkel air intake for going through deep water and a roof rack.
"Our intention is to introduce the all new Defender in the middle of the decade - there's a lot of work to do to meet these dates and our concepts are just the start of the journey. We are here in LA to showcase our DC100 and DC100 Sport concepts and start to actively explore the possibility of bringing the future Defender to North America," Edwards continued.
Land Rover says the DC100 has “evolved” a bit since its Frankfurt debut, with some off-road 20-inch alloy wheels shod with Cooper all-terrain tires making their appearance together with a snorkel air intake for going through deep water and a roof rack.
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