Lamborghini Sales Down by 38 Percent in 2009

The global economic crisis struck hard the automotive industry causing a decline in demand, so most carmakers had troubles maintaining a decent level of sales during last year. In Europe and the United States this decline even worsened in the last part of the year. Luxury car manufacturers were among the worst affected.

So is the case with Automobili Lamborghini, whose overall performance was also strongly affected and saw a decline in turnover in 2009.

Deliveries were reduced by 37.7% from 2,430 to 1,515 units worldwide, while the total turnover decreased from 478.8 million euros to 281.0 million euros. However, the company continues to hold a strong net liquidity which allows it to realize its long term strategy and all related projects.

“Even in a difficult year like 2009, we managed to maintain the rhythm in developing new products. We increased our core investment plans, thus confirming our commitment to a medium and long-term growth strategy,” stated President and CEO of Automobili Lamborghini, Stephan Winkelmann.

The carmaker, however, still has the strength to look up to the future and think a strategy that will allow it not only to survive on a troubled market, but also maintain the high quality level of its products and services. According to the company, this will require strict discipline to manage investments and current costs, systematically adjusting production levels to reflect market developments.

Lamborghini will focus on making future investments and it plans to release at least one new product each year. The carmaker recently launched the new Lamborghini Gallardo LP 570-4 Superleggera at the Geneva motor show, set to reach the markets in the next weeks. The Lamborghini Murciélago recently marked the 4,000 unit threshold, while the Gallardo is approaching the 10,000 mark.