“The Kia Soul is a game-changer for the Kia brand and appeals to youthful audiences with its energetic personality and variety of personalization options," said Michael Sprague, vice president, marketing of KMA. "Soul continues to be popular in the social media space as well, with a significant number of Facebook Fans and Twitter Followers, so thisMoment's platform allows us to leverage this passionate community into creating a completely new interactive experience online."
The initiative, developed by thisMoment, will use a new channel that connects fans across Facebook and Youtube and will bring together social conversations around the Kia Soul in one central location. In addition to that, it will be packed with videos and photos that will offer a complex Soul online experience.
“thisMoment's Distributed Engagement Channel (DEC) enables a single interactive brand channel to be distributed in its entirety to multiple social environments, including Facebook, MySpace, YouTube, the brand site and the iPhone. The DEC, which is fully customizable, features a seamless real-time connection between all environments in which it is deployed and allows brands to leverage one, simple CMS to publish and manage content,” stated the press release.
The project will also allow fans to take part in in a YouTube contest on Facebook, which will be debuted on July 2.
autoevolution has tested the Kia Soul. You can check out the review here.
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