Kia Motors will also become title sponsor for the inaugural Kia Classic Presented by J golf, which takes place in San Diego March 22-28 at the renowned La Costa Resort and Spa Golf Course. The Kia Classic is the LPGA tour’s first stop in America and will be broadcast nationwide on the Golf Channel. It will bring the top-20 ranked players, including Wie, and a full field of 144 LPGA professionals presenting the best golfers on the Globe competing for a $ 1.7 million purse.
"After our 15th consecutive year of increased market share in the U.S. and as one of only three automotive makers to see an overall sales increase in 2009, it is imperative we continue raising Kia brand awareness with high-profile strategic partnerships that fit with our core values," said Michael Sprague, vice president, marketing, KMA. "Michelle and the youthful, exciting LPGA talent reflect our brand's and our vehicles' characteristics, and the image-conscious Southern California market is an ideal platform to showcase the all-new 2011 Sorento CUV, Forte compact sedan and Soul urban passenger vehicle,"
"I am thrilled to partner with Kia and proud to represent the company," said Wie. "Kia is a car that I have trusted personally, with a stylish and youthful spirit that I wanted. It means a lot to me when I can partner with a quality company, like Kia, that I have believed in for quite some time,"
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