Photo: Youtube screenshot
Fiat is as serious as you can be about introducing the 500 in the US. To make sure that the car is welcomed by the American public, the carmaker has chosen Jennifer Lopez to promote it in a series of heat-packed videos.
We are now giving you the first one, which lets you see JLO dancing in front of the car with all the men... but why not watch the video and find out for yourself? We'll just tell you that the video is also a part of the artist's Papi video.
“Jennifer fits perfectly with the brand not because of who she is but because of what she is – authentic, passionate, modern and a fighter determined to stand out from the rest," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. "As you look at her career path, she embodies the FIAT philosophy, ‘Life is Best When Driven.’”
“Jennifer fits perfectly with the brand not because of who she is but because of what she is – authentic, passionate, modern and a fighter determined to stand out from the rest," said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. "As you look at her career path, she embodies the FIAT philosophy, ‘Life is Best When Driven.’”
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