No, no time machine will have its world premiere at the event, but Camp Jeep, “the ultimate outdoor auto show off-road driving test”, will be present, returning to the show where it debuted six years ago.
Jeep’s off-road indoor course marketing tool has been featured in the NYIAS in the past years, but the company plans a special show for the 2010 edition. Participants will receive a special on- and off-road tour (as passengers) of the 25,000 square foot exhibit.
"We have created this unique auto show opportunity to provide our customers with a memorable experience that no other manufacturer can offer," said Mike Manley, President and CEO of Jeep Brand, Chrysler Group LLC. "The iconic Jeep brand offers an adventurous lifestyle and vehicles that deliver legendary 4x4 capability. Attendees will enjoy the Jeep experience first-hand on the show floor beginning this weekend."
Visitors that are tired of just hearing words like “ground clearance”, ‘traction”and “suspension travel” can get close and personal with the "real world" feeling in the Jeep Wrangler, Wrangler Unlimited and Liberty Mountain - it will overcome artificial obstacles like an 18-foot mobile mountain and a fallen logs simulation area. During the 300 seconds of the ride the vehicles will also navigate on a 30 degree wedge, offering participants a full view of the Jacob Javits Center’s ceiling.
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